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The Link between Software Quality Assurance Testing and Customer Relations

At the heart of the software development process is a dedicated Quality Assurance (QA) team. The people on this team monitor the development process and make any necessary changes in order to deliver a product without bugs or defects. Today, consumers have very high expectations and when it comes to purchases, the entire brand, reputation of the company, and success of the product ultimately rely on high-quality software quality assurance testing.

Software QA processes directly affect customer satisfaction and in addition to providing the best possible product, companies are charged to deliver quality solutions when something goes wrong. When a new product is introduced to the market, it is possible and probable that the software may contain a bug that was either missed or not detected. In the event that a bug is found, timeliness and the company’s response is what determine customer satisfaction.

Customers are the lifelines of any company, especially that of a software development company, so it is important to keep their needs and wants as the number one priority. This is important to recognize and acknowledge, especially in an economy where money is tight for current and potential consumers. Now, more than ever, companies cannot risk distributing products that malfunction or contain bugs. When managers are tempted to slash QA budgets in order to save money, they should think about the undeniable correlation between software quality assurance testing and customer relations.